We all are aware of our current economy’s struggles. We can see it directly affecting our abilities to maintain certain initiatives at our jobs. While many think that a decrease in budgets will ultimately hinder our ability to meet recruiting goals we should take a minute and look at the situation from a new angle.
A lack of ‘sufficient’ funds will force us to think creatively about how we can achieve our goals.
I guess I have some experience with this as someone who is bootstrapping the start-up of a company however looking back, it has offered me the opportunity to develop my entrepreneurial creativity. I have talked to many schools who are throwing money at the creation of videos, development of YouTube channels, interactive campus maps, extravagant recruiting tours and so much more. While this is great and important there are other avenues of lesser cost which could prove to be sneakily effective.
Want to increase your exposure to students interested in your school? Want to get your school’s name in front of thousands of students in specific cities, countries?
One idea that will cost you virtually nothing but a little time and social interaction is getting to know the advisers at EducationUSA who are interacting with millions (just listen to Janaka Pushpanathan of the Chennai office talk about the USIEF advising centers) of prospective international students each year. While visiting the USEFP office in Lahore I had a great conversation talking to the Education adviser and noticed during our conversation what was hanging on the wall behind him.
Roger Williams Univesity had sent their school’s pennant and poster that hung directly behind him in the site line of any student who sits down in front of him asking for advice on which schools might be a good fit for them.
Roger Williams University well represented
One thought is to talk to advisers in the locations of interest to you, ask them about the ideas of hanging a poster in their advising center.
If there is an opportunity to do that make sure your poster has a call to action on it. For example don’t just stick your school’s name on the poster or pennant. Include a web address specific to the international student with a message telling them something tot he effect of “See what opportunities await international students at School XYZ”.
While in South Asia my conversations with the EducationUSA advisers showed me how eager these advisers are to help students and get them information about schools in the US. Take advantage of the energy and passion of these EducationUSA advisers and ask them how you can better work with their offices.
Best part, all this work with EducationUSA is free!